June 16, 2009 Drawloop—Automation of Routine Sales Contracts

It seems as if every couple of months I find out about another company that’s somehow involved in the contract-automation business.

Yesterday I learned about Drawloop. It offers general document-automation services, including automation of routine sales contracts, presumably using mail-merge type functionality. That seems like a sensible niche, one that offers high volume without the complications that arise once you introduce any logic-driven variability.

Here’s why I took note of Drawloop: The increasing number of players occupying niche ecosystems in the contract-automation world—some providing just technology, others technology and content—makes it easier to believe, and to convince others, that the time is ripe for a broad-based technology-and-content automation solution for business contracts.

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