Airing a Slogan for a Make-Believe Ad Campaign
If I were at the helm of a well-funded trade group called “The Association of Contract-Drafting Professionals” (yeah, right) and we were rolling out an advertising campaign, here’s what I might use as a slogan: Contract language is specialized. Leave it to specialists. Here’s the idea behind it: Contract language is akin to software code—it’s limited and stylized. Just as … Read More