Law-Firm CLE as Client Development

Yesterday I was at Dorsey & Whitney’s Minneapolis office. I gave my “Language and Layout” seminar there last year, but yesterday’s event was different. It was billed as “A Conversation with Ken Adams.” Bryn Vaaler—Dorsey’s professional-development partner—and I parked ourselves on the stage in Dorsey’s conference center and chatted for an hour about the world of contract drafting.

But what was notable about this event was that Dorsey clients had been invited and about 50 client representatives accepted the invitation. The same thing happened at last year’s event—Dorsey invited clients to the seminar and was astonished to have over 70 client representatives show up. Bryn regards both events as having been great successes in terms of client development.

So law firms, your clients find my stuff of value. If you’re contemplating having me come to your firm, you might want to open the event up to your clients. That would allow you to address two goals—associate training and client development—at one event.

About the author

Ken Adams is the leading authority on how to say clearly whatever you want to say in a contract. He’s author of A Manual of Style for Contract Drafting, and he offers online and in-person training around the world. He’s also chief content officer of LegalSifter, Inc., a company that combines artificial intelligence and expertise to assist with review of contracts.