Ever More Readers

The publishing people at the American Bar Association are particularly happy with A Manual of Style for Contract Drafting. Usually sales of a book drop off with each new edition. With MSCD, each edition has sold more than the previous one.

With that in mind, I noticed that according to Google Analytics, yesterday there were 3,405 visits to this site. That’s the biggest one-day total ever, but it’s no spike. It’s only a few more than the previous record, 3,386, set a few weeks ago, and is only a little more than the 3,285 visits the day before yesterday.

And more generally, in August 2014 I got 45,406 visits, whereas last month I got 71,331 visits, with gentle ups (and the occasional gentle down) in between.

That’s essentially the way it has been since I started blogging in 2006: additional readers slowly clambering on board. I take that as a sign that I’m correct in thinking that I’ve never lacked for interesting stuff to write about. And I’m at no risk of bottoming out anytime soon.

Of course, I have no illusions regarding the absolute number of readers, and no interest either. I write what I need to write, what I want to write, and how many or how few come along for the ride is neither here nor there. Instead, it’s the trend that I pay attention to.

About the author

Ken Adams is the leading authority on how to say clearly whatever you want to say in a contract. He’s author of A Manual of Style for Contract Drafting, and he offers online and in-person training around the world. He’s also chief content officer of LegalSifter, Inc., a company that combines artificial intelligence and expertise to assist with review of contracts.