I understand that a law firm would regard it as a good thing if its clients, in between big deals, were to have occasion to get in touch with it every so often. That sort of low-threshold contact would reduce the odds of clients forgetting about the law firm and the stellar service it has provided. That in turn would make it more likely that clients think of the law firm when the big deals do roll around.
But the challenge is to come up with a meaningful reason for maintaining contact. I have to assume that lunches, ball games, and the like get pretty old quickly.
So here’s my suggestion: Invest in a one-year subscription to Koncision [link no longer available] and a monthly GoToMeeting or WebEx subscription, if you don’t have one already; train a paralegal in how to complete Koncision’s confidentiality-agreement questionnaire; then tell your clients that you’ll be happy to do their confidentiality agreements for free.
The out-of-pocket costs would be negligible, whereas playing an ongoing role in your clients’ transactional activities would be invaluable. However much paralegal time is soaked up should be worth it.
