Putting a Law-Firm Logo on a Contract

Today I glanced at a handful of PDFs of contracts drafted by some of Australia’s bigger law firms. One thing I noticed is that a few of the contracts bore a conspicuous law-firm logo, on a cover sheet before a table of contents.

In this December 2009 post on AdamsDrafting I wrote about putting a company logo on a contract. It may be fuddy-duddy of me, but I haven’t previously encountered a law firm putting its logo on the contracts it drafts for its clients. I’ve been told that it’s relatively common practice in Australia. For all I know, that may be the case in the U.S. too, but I never see it because logos wouldn’t be retained on the SEC’s EDGAR system, my contract database of choice.

So how common is this practice in different jurisdictions? And what do you think of it?

About the author

Ken Adams is the leading authority on how to say clearly whatever you want to say in a contract. He’s author of A Manual of Style for Contract Drafting, and he offers online and in-person training around the world. He’s also chief content officer of LegalSifter, Inc., a company that combines artificial intelligence and expertise to assist with review of contracts.