Should I Do Webinars?

West Legalworks would like me to do webinars for them. I’m open to the idea.

I could do a series based on MSCD—maybe eight one-hour webinars. They’d be done live and then would be available on demand. Would doing MSCD webinars cause me to lose seminar business? I don’t think so. If you come to my seminars or invite me to give an in-house seminar, the odds are it’s because you want the immediacy and responsiveness that a seminar affords. The seminar audience would likely remain a constant, just as people continue to go to concerts to hear music they could purchase in recorded form.

But my seminar audience represents a tiny fraction of the potential audience. The webinars may be of interest to companies and law firms whose resources, or whose interest, doesn’t extend to having their personnel taking a day off work and perhaps incurring hotel and travel expenses in addition to the seminar fee.

I could also do a series on the structure of M&A contracts. I give seminars on that subject, based on a manuscript I’ve worked on sporadically over the years. Doing a webinar series might provide a sensible way to turn the manuscript into a short book.

Finally, I could do a series on boilerplate. I’ve long thought that the best way to help drafters out with boilerplate would be to make available to them a document-assembly library of boilerplate provisions, using DealBuilder. But that’s not happening any time soon, and I wouldn’t want the best to be the enemy of the good.

What do you think?

About the author

Ken Adams is the leading authority on how to say clearly whatever you want to say in a contract. He’s author of A Manual of Style for Contract Drafting, and he offers online and in-person training around the world. He’s also chief content officer of LegalSifter, Inc., a company that combines artificial intelligence and expertise to assist with review of contracts.

5 thoughts on “Should I Do Webinars?”

  1. Ken
    The webinars would enable those of in the UK who support your cause to hear you live (albeit via the Internet)when you can’t generate a big enough seminar audience at a UK venue. You could also make them available as a package on a subscription basis.


  2. Hi Ken:
    As I mentioned when you were in Toronto earlier this week, I think webinars are great for people who won’t or can’t commit to longer workshops. Also, offering them in a downloadable or streaming format on the internet would provide for just-in-time learning. Live webinars with questions and answers would allow you to tailor the webinars to the audience, much like you would in a live workshop.
    I’m looking forward to reading the second edition of your book!


  3. Brief webinars that are narrow in scope would be a great way to allow an Adams groupie to select those topics that are most important to his or her practice. Good luck.

  4. As a person practicing in a public educational institution which vigilantly watches its purse strings and frowns on attending out of town seminars, a webinar would be perfect for me.

  5. I would love the webinar opportunity. I keep watching your seminar locations to see when you will be closer to my area, and so far I haven’t seen one. A webinar would be a good supplement to seminars as well. Like you said you could zero in on specifics.


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