The Fifth Circuit Considers “Best Efforts”

In its recent opinion in Kevin M. Ehringer Enterprises, Inc. v. McData Services Corp. (go here for a PDF copy), the Fifth Circuit Court of Appeals reversed a jury award and granted a defendant’s motion for a judgment as a matter of law—the defendant’s “best efforts” promise wasn’t an enforceable promise and so couldn’t form the basis of a fraudulent-inducement claim. I’m happy that this case came along, as it has allowed me to explore an element of efforts provisions that for convenience I’ve dubbed “adverbial guidelines.”


In 2003, McData and Ehringer entered into a contract providing for the sale of two product lines by McData to Ehringer, with Ehringer being obligated to pay McData a royalty on its sales of the products during a three-year period. For Ehringer, an important part of the deal apparently was that McData could provide access to customers. That’s why under the contract, McData was, among other things, obligated to use its “best efforts” to promote, market, and sell the products during  the three-year term.

In 2006, Ehringer sued McData, alleging that McData had breached the contract by, among other things, failing to comply with the “best efforts” obligation. It also alleged that McData had fraudulently induced it to enter into the contract because McData had never intended to comply with the best-efforts obligation and had never intended to be bound by a noncompetition provision in the contact.

The breach-of-contract claim was governed by Minnesota law; the fraudulent-inducement claim was governed by Texas law. The district court granted McData summary judgment on Ehringer’s breach-of-contract claim, on the grounds that a limitation-of-remedies provision in the contract prevented Ehringer from recovering the lost profits that Ehringer sought.

But the judge allowed the fraudulent-inducement claim to proceed to a jury trial. Before the case was submitted to the jury, McData filed a motion for judgment as a matter of law, one of its arguments being that the best-efforts provision was too indefinite to be enforceable. The judge denied the motion, and the jury subsequently awarded Ehringer $12.53 million in damages.

McData appealed, and the Fifth Circuit reversed, in part because Ehringer had failed to present sufficient evidence that McData had no intent to perform under the best-efforts provision.

The Fifth Circuit’s Analysis

The Fifth Circuit noted that to be actionable as fraudulent inducement, a breach must be coupled with a showing that the promisor had never intended to perform under the contract. McData argued that because “best efforts” has no precise meaning either in the contract or under the law, Ehringer could not prove that McData had had no intent to perform. In other words, there was nothing by which to measure the breach and lack of intent to perform.

In considering this argument, the Fifth Circuit started by looking to Texas caselaw on “best efforts,” concluding that it makes it clear that best-efforts obligations “may be enforceable under Texas law if they provide some kind of objective goal or guideline against which performance is to be measured.” The court then elected to apply that standard to analyze Ehringer’s fraudulent inducement claim, holding as follows:

[T]he “best efforts” provision in this case does not provide a goal or guideline by which McData can be expected to measure its progress. Therefore, the requirement that McData use its “best efforts to further the promotion, marketing, licensing, and sale of Products” is not enforceable under Texas law.

Because the “best efforts” clause is too indefinite and vague to provide a basis for enforcement, the claim for fraudulent inducement, as a matter of law, cannot rest on the alleged breach of this clause coupled with an alleged intent not to perform. Accordingly, this issue should not have been submitted to the jury.

My Analysis

I agree with the Fifth Circuit’s conclusion, but I have a quibble with how they got there.

Let’s look at what the court says about what it regards as the leading Texas case, CKB & Associates, Inc. v. Moore McCormack Petroleum, Inc., 809 S.W.2d 577 (Tex. App 1991), and a Fifth Circuit case, Herrmann Holdings Ltd. v. Lucent Techs. Inc., 302 F.3d 552 (5th Cir. 2002):

In CKB & Associates, the court noted that “[b]est efforts is a nebulous standard. Under some circumstances, a party could use best efforts to achieve a contractual goal and fall well short. Under different circumstances, an effort well short of one’s best may suffice to hit a target.” CKB & Assoc., 809 S.W.2d at 581. Therefore, the court determined that “to be enforceable, a best efforts contract must set some kind of goal or guideline against which best efforts may be measured.” Id.

If the contract sets out such goal or guideline, “[a] contracting party that performs within the guidelines fulfills the contract regardless of the quality of its efforts. When a party misses the guidelines, courts measure the quality of its efforts by circumstances of the case … and by comparing the party’s performance with that of an average, prudent, comparable [party].” Id. at 582 (citations omitted).

In interpreting CKB & Associates, we have held that the term “goal” or “guideline” need not be read narrowly. See Herrmann Holdings Ltd., 302 F.3d at 559. In Herrmann Holdings, the contractual language at issue stated that a party was to “use its reasonable best efforts to prepare, file and cause to become effective, as promptly as practicable … the Registration Statement ….” Id. at 556. We concluded that the phrase “as promptly as practicable” was an objective goal making the “best efforts” clause enforceable. Id. at 559–60. Therefore, we held that the plaintiff could pursue a claim for breach of this clause. Id. at 561.

The first bit of quoted analysis from CKB & Associates doesn’t make sense: Best efforts isn’t “a nebulous standard.” Instead, it’s vague. Nothing wrong with that—vagueness is essential to contract drafting (see MSCD ¶ 6.15).

The Texas Court of Appeals suggested that “a party could use best efforts to achieve a contractual goal and fall well short,” but that would make sense only if the obligation were an unqualified one. Instead, it was considering a best-efforts obligation. If a party uses best efforts in performing a best-efforts obligation, it necessarily is complying with that obligation; as a matter of basic logic, it’s impossible that it should “fall well short.”

And complying with a given best-efforts obligation might require less than best efforts? No surprise there. The level of effort required would depend entirely on the nature of the task to be performed.

After starting off by driving into the ditch, the court in CKB & Associates then wrestled the car back onto the road by stating that “to be enforceable, a best efforts contract must set some kind of goal or guideline against which best efforts may be measured.” Let me try to flesh out this standard:

For a best-efforts obligation to make sense, it has to incorporate an adverb or adverbial phrase or some other structure that tells you how soon, how often, how long, how vigorously …. Without such a guideline, you’re left with a best-efforts obligation such as that featured in Ehringer Enterprises. McData was under an obligation to use best efforts to promote, market, and sell the products, but in the absence of an adjectival guideline, it’s not clear what sort of result Ehringer had in mind. You could even argue that McData could have complied with the obligation without consummating the sale of even a single product—if I have a lemonade stand, I’m selling lemonade, even if no one’s buying.

Herrmann Holdings stands for the same proposition. Imposing on a party a best-efforts obligation to file a registration statement doesn’t do much good unless you say how quickly they have to do so. Otherwise, they could take their sweet time.

So for contract drafters, the lesson of Ehringer Enterprises is that when imposing any efforts obligation, incorporate adverbial guidance. In other words, have the provision address whichever of the how questions applies. (Remember, as a matter of idiom and contract logic any distinction between best efforts and reasonable efforts or any other efforts standard is doomed to incoherence. To avoid confusion, strike best efforts from your deal vocabulary and use instead reasonable efforts. See MSCD chapter 7.)

What Others Are Saying

What lessons are others drawing from Ehringer Enterprises?

According to The Texas Lawyer, here’s what McData’s appellate lawyer, Roger Townsend of Alexander, Dubose & Townsend, had to say:

He also believes the 5th Circuit’s opinion will have broad implications: For example, don’t expect to rely on any “best efforts” clauses in contracts. “If something goes wrong, you probably are not going to be able to sue about it unless you spell it out beforehand,” says Townsend, a partner in Houston’s Alexander Dubose & Townsend.

I think that’s unclear and way too broad.

And here’s what one law firm said in this “legal alert”:

Ehringer may have achieved a different result if, rather than its best efforts, McData had promised to use reasonable efforts or commercially reasonable efforts. Texas courts do not appear to apply the “goal or guideline” requirement to reasonable efforts obligations, instead analyzing whether the promising party exercised the effort that would have been used by an ordinary, prudent comparable party under the circumstances. This disparate treatment suggests an “all or nothing” regime governing best efforts promises in contracts: when the parties fail to set a bar for what constitutes “best efforts,” courts applying Texas law will not reform the promise so that a “reasonable efforts” standard applies.

But the Fifth Circuit’s analysis provides no support for that advice. Nothing suggests that it would apply a different standard to a reasonable-efforts obligation. Instead, by quoting CKB & Associates to the effect that assessing compliance with a best-efforts provision requires that you compare the party’s performance “with that of an average, prudent, comparable [party],” the Fifth Circuit appears to endorse the notion that best-efforts provisions are subject to a reasonableness standard. That’s to be expected, given that the overwhelming majority of U.S. courts have, in effect, said that all efforts provisions are subject to a reasonableness standard.

So if anyone follows this law firm’s advice but neglects to include in their efforts provisions suitable adverbial guidelines, they could be in for an unpleasant surprise.

[Updated 4:00 p.m. EDT, August 11, 2011:

The Wrong Approach?

Reader Westmorlandia makes a good point when he notes, in a comment to this post, that whoever drafted the language at issue might have been better off omitting the efforts standard. Almost all the activities that fall within that provision were within the control of McData, so it would have made more sense to address them by means of a flat obligation.

The one exception is the obligation to sell the products. As I note above, an obligation to sell something could be read as not requiring that you actually consummate a sale. Using an efforts standard instead goes some way toward suggesting that more is required of McData, but the language used is inadequate. An alternative to beefing up the efforts language would have been to specify, in a flat obligation, exactly what resources McData had to devote to selling the products. Instead, or in addition, McData could have been given a financial incentive to sell the products.

As I note above, vagueness is essential to contract drafting. But if you can accomplish a given drafting goal without the uncertainty that comes with vagueness, so much the better.]

About the author

Ken Adams is the leading authority on how to say clearly whatever you want to say in a contract. He’s author of A Manual of Style for Contract Drafting, and he offers online and in-person training around the world. He’s also chief content officer of LegalSifter, Inc., a company that combines artificial intelligence and expertise to assist with review of contracts.

8 thoughts on “The Fifth Circuit Considers “Best Efforts””

  1. Isn’t this a problem regardless of whether the obligation is qualified by an “efforts” standard? If the obligation had simply been to “promote, market, and sell the products”, it could still arguably be satisfied with minimal effort and without the sale of a single product (or at least with only one, as at least the word “sell” is used). I think the problem is the attempt to use an “efforts” standard to fix the problem, without understanding that it won’t make any difference to it. In this scenario, “best efforts” seems just an innocent bystander caught in the crossfire.

    A “devotion of time” qualifier might be more suitable (with specified time, rather than “reasonable” time), though from a business perspective you would really want McData to be financially incentivised, at least by the expectation of repeat business – otherwise they will inevitably do a feeble job, regardless of what we lawyers write into the contract.

    • W: Your point is better than you might realize, in that the best-efforts provision encompasses a bunch of stuff, most of which works better as a flat obligation.

      Regarding “sell,” an obligation to sell could, as I noted, be satisfied without selling a single item. So it would make sense to either use an efforts standard or put more teeth into a flat obligation, but the best approach might indeed to give McData a financial incentive.

      I’ll update this post shortly to reflect this.


  2. Seems like if the contract had said “reasonable efforts”, the court’s analysis would not have run up against TX’s “best efforts” rule. Results would maybe be the same (maybe not), but would have included a “reasonableness” analysis. Anyway, I took the legal alert’s advice to be that drafters ought to say something in the contract about what they mean by “best efforts”, which is advice I’d think you would agree with.

  3. Ken:
    This seems like gobble-de-gook to me.
    The Hermann court said, “We concluded that the phrase ‘as promptly as practicable’ was an objective goal making the ‘best efforts’ clause enforceable. If the objection to “best efforts” is that it is indefinite, I don’t see how qualifying it with two indefinite modifiers – “promptly” and “practicable” – creates definiteness. I suppose one could say that it excludes all of the indefiniteness that didn’t have to do with time. But so what? The point was that the obligation is indefinite. If it is indefinite along just one dimension, instead of many dimensions, it is still indefinite.
    These cases seem to be missing the problem. Let’s take Ehringer. There, the underlying goal was to sell product. Suppose that the obligation just said, “Company shall sell product,” and had no reference to a level of effort. That obligation would be unenforceable because of vagueness on time and quantity. The parties’ intent, though, was something like, “Company shall sell as much product as it can sell – and at such times as it can sell product – using good faith and the level of diligence that a reasonable person in Company’s position would use.” I don’t see why we should treat “Company shall use reasonable efforts to sell product” as meaning anything other than that. In other words, they intended to cure the time and quantity vagueness of “Company shall sell product” by identifying the level of input rather than the level of output.
    The courts seem to miss this. Their insistence on what you call an adverbial phrase and what they call a goal or a guideline disturbs the parties’ resolution to the problem by requiring them to go back to the problem of specifying outputs. And since their example of a sufficiently definite goal or guidelines – “as reasonable as practicable” – is just as vague as reasonable efforts, I don’t see that this gets anyone anywhere.

    So let’s take another example. Suppose my agreement says, “Company shall use reasonable efforts to protect the Confidential Information against unauthorized disclosure.” What adverbial clause must I add to make that enforceable? Note: an answer other than “none” means that 95% of confidentiality agreements in Texas are unenforceable due to vagueness.
    Best regards,*
    *Do I need an adverbial phrase on that?  Should I say “Best regards, in a manner consistent with communications with a respected colleague”?

    • Chris: One of the privileges of writing this blog is having readers call me on gobbledegook! This line of thought is all of 12 hours old, so you’ll have to be patient with me.

      Efforts provisions are inalterably vague—that’s what makes them useful. But vagueness is different from lack of specificity. Like you, I had been prepared to dismiss this Texas caselaw as being misguided, but I ended up thinking that it had a point, that an obligation to use efforts to do something can be sufficiently unspecific as to be meaningless.

      I like your Confidential Information example, but I don’t think that that invalidates my point. Instead, I’ll have to figure out in which contexts adverbial guidelines have value. And I promise I’ll, uh, use best efforts in good faith to come up with a better term!


      • Ken:

        My idealized analysis would have been three steps.

        First, if we struck the phrase “use best efforts to,” would the sentence be unenforcably vague? If not, then saying that you are going to use some level of effort to do it really just means that there are some circumstances in which it is not required to achieve the goal. But if so, then I proceed to step 2.

        Second, I look to see whether the vaguess in the partially stricken sentence is due to a failure to specify the outputs sufficiently (for example, as to number, time, place, or the like). If not, then the efforts clause probably doesn’t help things and the obligation is probably unenforcable anyway. If so, then it seems very likely that the efforts clause was an attempt to specify the inputs, with the outputs being whatever is achieved using that level of input; and I go on to step 3.

        Third, I now have to determine whether the description of the level of input effort required is sufficiently definite to be enforcable. This will probably depend on lots of circumstances, but I would take evidence on industry standard, what the obligor does for itself in similar circumstances, what the obligor does for similar obligees, etc. If these references provide sufficient definition of the level of efffort, then I would go with that, primarily because the parties clearly did intend to strike a deal, so I woud be very reluctant to put aside the agreement that — at the time — they both thought was sufficiently definite.



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